Coke Studio

First launched in Brazil in 2007, Coke Studio is a countrywide platform for musicians of diverse backgrounds and genres to come together and create a unique sound that has very successfully captured the cultural nuances of a nation. Extremely popular in Pakistan where it launched in 2008, it eventually arrived in India, late 2011.

Seventh was given the task of designing the launch identity of the brand in India. The property featured musical performances by Kailesh Kher, Richa Sharma, Khogen Da, Shankar Mahadevan among others.