- Brand Strategy
- Brand Positioning
- Visual Language
- Product Architecture
In a matter of a mere six years, VIA has become one of India's largest travel networks. With 20,000 partners across 2,400 towns and cities of India, VIA has established itself as the neighborhood travel solution provider. Post six years of unprecedented growth, it was time to relook at the various brand assets.
Seventh conceived a new, more user-friendly look and feel for the website, collaterals, offerings - something that combined simplicity, patriotism and value for money.