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Iron deficiency is widely prevalent in India with an estimated 69% children below 5 years being deficient in Iron. 72% pregnant women and nearly 70% young women are also reported to be Iron deficient. Food fortification and supplements are a solution to this problem.
Coca-Cola India has developed a nutritional beverage option – Vitingo - that can address the issues of Iron Deficiency and Iron Deficiency Anemia. Vitingo is a low cost beverage powder which contains five essential micronutrients – Iron, Folic Acid, Vitamin A, Vitamin C and Zinc.